The study of Reader's Digest, which took place in the last quarter of 2017, when faced with the question "my most Trusted Brand in the category of flours is ...", the majority of respondents said openly Branca de Neve, consolidating its position as the favorite of the Portuguese. 

The "Trusted Brands" is a comprehensive and representative study of the Portuguese consumers, which annually elects the brands that consumers choose the confidence factor, through an independent survey conducted among readers of Reader's Digest. 
In 2018 it distinguished 58 brands in 60 different categories.